One observation while at the Hilton Waikoloa this weekend. We saw people (actually heard languages and accents) from all over the world. Europe, N & S America, Far East, SE Asian, even a family from Morocco (had to ask after hearing the language). The vast majority had iPhones and AirPods. My guess is they aren’t all nerds and/or Apple fanboys and girls. My guess is they have them because they work.