In 2005 I started a company to help local small business get on the web. Build them a website and get them plugged into social media. I did presentations on what social media was and was very busy out of the shoot built about 40 sites and set up untold FB and Twitter accounts. This wave lasted about 5 years. I also started to see the early warning signs of the dangers of social media and canceled my own accounts and pulled back, went backk into hospitality. App.net was a breath of fresh air. Since then mostly micro.blog and mastodon. Have Bluesky out of curiosity.